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In Hindi, 'rang' means color. To all Indians across the world, it
is synonymous with their roots and it runs in their veins. There
is color in every street, every strand of yarn, every dish, every
dialect and every festival. From bright red sindoor that adorns a
new bride to the saffron flag that stands proud; from indigo dyes
that support entire cultures to yellow haldi (henna) or turmeric
that embodies both food and beauty; from the pink bloom of the
national lotus to deep orange marigold flowers that partake in
every festival; color has been a large part of the Indian
consciousness.
In a country as diverse and culturally vibrant as India, it is
perhaps the common, simple expressions of color that hold
together the multitudes of outlooks, lifestyles, and traditions.
The symbolism of color stands out and controls every aspect of
life in India, be it religion, politics, festivals, or
celebrations. In India, be it the north, south, west, or east,
color and culture go hand in hand.

Coming soon to California & Chicago, Rang is a store that brings
you the best of Indian culture with a global twist. Get ready to
fall in love with some of India's most beautiful ethnic pieces
including designer wear, handicrafts & accessories.